Printed maps are preferred over digital options, despite the growing reliance on technology. Studies show that reading a printed map is more enjoyable and practical than staring at a digital screen. Why is print holding its ground? A recent survey by global polling firm, Toluna and Two Sides North America showed that people prefer print for tasks like reading maps and managing finances. Don’t fall for the digital myth – choose print for your next map project. Experience the benefits of reading on paper for yourself.
Paper is More Conducive to Learning
Printed materials offer educational benefits that digital options cannot match. Studies show that reading on paper leads to a deeper understanding of information and improved retention. Unlike the eye-straining light of digital screens, reading on paper results in higher scores on reading comprehension tests and less stress. Fewer distractions makes it easier to focus on text and imagery, leading to a greater understanding of the material creating a more memorable experience.
Paper is Arguably Greener
Digital devices tend to be marketed as a more eco-friendly option compared to print. However, this comparison is hard to make because of the still unknown effects of e-waste on the environment. Suprisingly, over 170 companies dropped false environmental claims with the “Go Paperless, Go Green” campaign, being seen as a way to reduce costs. Meanwhile, e-waste, with its massive global footprint, is the fastest growing waste stream leaving only a small portion that is properly recycled. Paper still remains the most recycled material in North America, and when sustainably produced with proper forestry management, can help preserve forests and offer environmental, economic, and social benefits while being made from a high percentage of green energy.
Print media is evolving, not fading away. Give your customers what they want by creating impactful marketing materials and maps with sustainable printed media through 1Vision.
