Recreation & Travel
Home / Case Studies / Recreation and Travel
Award Winning Campaign Strategy Delivers Results
The Problem
One of the most sophisticated resort conference centers in the Rocky Mountain region was relying on a classic self-mailer with a follow-up postcard to generate leads among professional meeting planners. The response declined each year, despite variations in list, offer and creative.
The Solution
A fresh approach to the client’s creative included repositioning the resort to depict its unique “proposition” attributes. Using our data management solutions we were able to manage, evaluate and track the client’s customer and prospect database and deliver new insights to improve the targeting strategy. A multistage direct marketing campaign featuring the new creative was launched.
The Impact
- The new campaign generated a response rate of 39% over prior campaigns, without the use of incentives or discounts.
- Efficiencies in production, mailing and postage produced a significantly more effective campaign at an identical budget to prior year.
- Program received a BMA Gold Key Award for marketing excellence and was a DMA Echo Award finalist.
More Case Studies
TESTIMONIALS
What Our Clients Say
"I have been printing maps with 1Vision since 2009. I had no experience with professional printing when I started my company. 1Vision was very helpful introducing me to the process and capabilities of professional printing. I was very impressed with how they handled my novice experience in printing and 8 years later I am still happy to be printing with them. I had one other local company print a map and it did not compare in quality to 1Vision. For map printing they are hands down the go to print shop."
Farid TabaianOwner / Chief Cartographer, Singletrack Maps, LLC
"Thanks for working with us through some trying times to consolidate our marketing fulfillment and print on demand systems. The expertise and effort your company brought together to solve our problems while reducing our costs, has not gone unnoticed by anyone in our company. We are looking forward to doing even more with Eagle:xm in the future."
Vice President of Marketing
"I am going to be entirely frank. I cannot imagine having the level of success that we have without the partnership we have had with Eagle:xm over the past 15 years."
Vice President of Marketing
"They created a turn key acquisition solution, it’s automated and I don’t have to worry about it."
Marketing Manager
"The key distinction between direct marketing and mass marketing is when you know it’s going to work. The mass marketer doesn’t know until the end. The direct marketer knows in the beginning."
Seth Godin
Tagged Case Study